Newsletter Growth Calculator

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Author

Andy Austin
February 14, 2025

In partnership with

When it comes to growing businesses profitably, it’s all about making unit economics work…

That’s why, I decided to re-brand my newsletter into Positive Unit Economics.

Today, I wanted to share a tool that helps me project what part of the newsletter business has to be optimized most: growth, content or monetization.

But before we dive in, I wanted to share some great news:

Woohooo!

Another media company chose to work with Adsora to grow their newsletter.

It’s called Upper Middle.

And it’s a newsletter specifically for the upper middle class, so if you think you fit in, go ahead and subscribe.

Hindsight, it was a very smart decision to partner with us because we had already lowered their cost per subscriber by double-digit percentage points.

So If you’d like to partner with Adsora to grow your newsletter, go to Adsora.com and schedule a time to chat.

Now here’s the promised newsletter growth calculator. Feel free to duplicate it and adjust it to your needs:

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See you in the next issue,

Andy Austin